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The [re]branding homelessness campaign was running an international design contest to propose the most effective awareness raising strategy that will help create a new language and visual dialogue about homelessness. Participants were challenged to assist in developing a new language, new visions and new approaches to addressing homelessness, challenging perpetuating myths and perceptions, and demonstrating viable alternatives, both to homelessness and to the way in which homelessness is dealt.
Kristen Steynberg, Jill Oyomno and Heidi van Eeden for “The Nomads of the city”
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![[re]](index_files/image313.gif)

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changing public perceptions ∙ informing public policy ∙ brokering bold investments |
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[re]branding homelessness is an initiative of the |

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